Digital Advertising is the term used to describe advertising carried out via the Internet. Due to the rapid shift of businesses towards online markets (or, more accurately, “Online Marketing”) Online Advertising is now an important part of Marketing. A company’s site will not serve any purpose if online users are unaware of its existence. Online Advertisements have become increasingly important as online sales continue to grow. The online market is expected to continue growing as consumers shift from traditional markets. IBIS World Research has reported that the online sales will rise by approximately 8.6% within five years. Find out how to choose the best college marketing companies in this site.
There are many reasons to shift your business online
The convenience of buying a product is greater than purchasing it in store. A few common benefits include the absence of long lines, buying at home comfort, using cashless transactions, easier and quicker return policies, etc. Since the safe Internet gateways were introduced and more stores opened, initial fears about buying online have been dispelled. Online, you can easily order or use almost any product. Internet Marketing also has the benefit of a globally accessible platform.
What are the different types of online advertising?
Mobile Advertising, and Internet Advertising in general are two types of Online Advertising. Internet Advertising is a combination of various Internet platforms while Mobile Advertising combines the services offered by network providers. Mobile users are now using the internet through their mobile phones, blurring these distinctions.
How does online advertising work?
It is the same for advertising online as it would be in any other medium. Only the mode of operation differs. Digital Advertisements replace the traditional hoardings, TV and radio ads. In the early days, there was only one option: buying space on popular websites. Ad Servers allow these Ads be placed directly on websites. Ad Servers also make calculations such as which Ads are displayed, and how often. The search engines keep a record of websites that a user visits and therefore know what he likes. Ads are then targeted to the appropriate segments. A user who is a frequent fashion site visitor will be targeted with ads for fashion-related products or services. GPS technology on mobile phones and laptops can also be used to locate a person. So, for example, you can send him ads of a nearby restaurant if they are open during the lunch hour. Modern methods, based upon the location of a device and its preferences, can identify if it belongs to the user even if both devices aren’t connected. Some may consider this a violation of privacy but it ensures that the right Ads reach the users and benefits them as well.